How to make Hormozi-style captions

What defines the style

• Few words at a time: usually one to three words on screen.
• A heavy, uppercase sans-serif font – similar to Montserrat Black.
• A thick dark outline or shadow so the text stays readable on any background.
• The spoken word is highlighted in a strong color such as yellow or green.
• Each word pops in with a quick scale animation.
• Captions sit around the middle of the frame, close to the speaker’s face.

Create Hormozi-style captions in 4 steps

1. 1Open the Hormozi-style caption generator and upload your clip.
2. 2The Viral style is selected for you: uppercase Montserrat, a yellow active word and a pop animation.
3. 3In Customize, set Words per caption to 1–3 and move the Position up to around the middle.
4. 4Check the text in the Text tab, then click Download video.

Tips to get the most out of it

• Cut pauses and filler words before captioning – fast pacing is half of the style.
• Highlight important words: wrap them in stars in the Text tab (like *free*) and they stay highlighted.
• Pick one highlight color and use it in every video so viewers recognize your content.
• Keep captions out of the bottom fifth of the frame, where TikTok, Reels and Shorts show their interface.

HeyCaptions is not affiliated with Alex Hormozi. For more styles, see animated word-by-word captions.